Born in 2014, Subtle is worn by two French-Belgian cousins: Max, a web-marketing professional based in Germany and Pierre, a shoe stylist based in France. Between Paris and Berlin, they had the idea of creating shoes that bring new life to standards: shoes made to last, with impeccable design and produced according to a responsible approach. Sensitive to the concept of eco-responsibility since their childhood, the two cousins wanted to combine their desire for standards with a refined design with the possibility of alternative consumption.