The Art of the Designer

Paul Rand was undoubtedly one of the major graphic designers of the 20th century and his pioneering work in the fields of graphic design and typography has had a profound influence on the profession as a whole. Applying the lessons of modern art, in particular those of the Bauhaus, to the industrial field, he helped to make "commercial art", a practice once situated at the bottom of the scale of values, an integral part of the fine arts. arts. The Art of the Designer brings together a selection of Paul Rand's essays on design as well as an overview of his work carried out between the 1930s and 1980s. In this book, published here for the first time in French, the author explores a wide range of subjects such as the role of humor in any design work, the creation of logos, the relationship between form and color, the role of symbols, or the link between politics and design. Each of these essays is illustrated by works by Rand - posters, book covers, advertisements, logos, packaging - and by the works of artists he admired. With a preface by Yorgo Tloupas and an afterword by Steven Heller.