A systematic book design?

Does designing a book just follow a logical and thoughtful process? From the choice of typeface and its body to the arrangement of blocks of text, Swiss graphic designer and typographer Jost Hochuli studies the decisive role instinct plays in the various stages of planning a work. Drawing on his own experience and as examples from various books from his work, Jost Hochuli reviews the questions raised during their conception and the importance of intuition in rational thinking. Jost Hochuli, John Morgan