<Turn heads with the ultimate hair dye for shiny, glossy hair - now with a new conditioner formulation! Get shimmering, long-lasting hair color with Dark & Lovely Fade Resist - the gold standard in beautiful hair color. Everyone's favorite permanent hair dye just got better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping protect hair from breakage. Intense hydration means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you're taking care of yourself while you color it - your fade-resistant hairstyle will thank you! OUR BEST CARE – NEW nourishing conditioner infused with argan oil and vitamin E.Helps protect against drying out</p>