<p>Fearless natural hair color that won't fade into the background! <br> Trust Fade Resist at-home hair dye for 8 weeks of vibrant color and gray coverage. </p> <p>Brown Cinnamon #391 treats your hair to medium brown tones with hints of red. Your hair will be soft and satiny and your color will be deliciously tempting. </p> <p>Turn heads with the ultimate hair dye for shiny, glossy hair - now with a new conditioner formulation! Get shimmering, long-lasting hair color with Dark & Lovely Fade Resist - the gold standard in beautiful hair color. Everyone's favorite permanent hair dye just got better with our new Moisture Seal Technology. </p> <p>Fade Resist locks in brilliant shine while helping protect hair from breakage. Intense hydration means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you're taking care of yourself while you color it - your fade-resistant hairstyle will thank you!</p>