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ANÄU

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  • Since 2018
SINCE, AND FOREVER…

In the same way that the sumptuousness of a piece of jewelry is the result of a meeting of metal and precious stones, it is a united couple (Melinda & Julien) who hide behind the jewelry brand ANÄU Paris. A passionate couple for almost 15 years, we have always undertaken business together and move forward hand in hand, with the customers who trust us.

“Our daily lives beat to the rhythm of the desire to create.”

Driven by the world of jewelry, we immersed ourselves body and soul in the ANÄU Paris adventure. Everyone has their role, but always with the common goal of bringing happiness to our customers.
We are very excited to continue developing our growing brand, which would be nothing without one fundamental element… YOU!

And yes...
You are the keystone of our success. Many customers trust us and today wear ANÄU Paris creations every day.
Without your opinions, your emotions, your different sensitivities, our jewelry would not have evolved to reflect your desires. We are forever grateful for your contribution to ANÄU’s success.

Prioritizing ethical production and favoring purity, our brand draws its inspiration in particular from vintage and antique jewelry. Worn alone or in accumulations, romantic or geometric, our bold pieces reflect the woman of the 21st century, and are exclusively manufactured in an authentic precious metal: vermeil. Alliance of solid silver and 18-carat gold, here is the secret of ANÄU Paris quality.

SINCE 2017… A STORY OF DEDICATION.

ANÄU is initially the story of Antoine and Aurélie. Motivated by the world of entrepreneurship and jewelry, the pair, with their complicity, founded the brand.

Over the years, ANÄU evolves, grows, and enjoys success. In 2022, a new baby, their little Apolline, is born. They therefore decided to devote themselves fully to it and to license their beloved brand, being keen to transmit its DNA and values.

“There is no chance, there are only meetings”

It is therefore at this moment that we enter the ANÄU story, and, obviously, we have positioned ourselves as the successors of their jewelry adventure.

ANÄU Paris is therefore the continuity of love stories: love for jewelry, love of creation, love of entrepreneurship, love in short.

After 6 years of existence, the ANÄU brand has acquired great notoriety based on its primary mission: to sublimate women, focusing its creations on timeless, unique and daring pieces.

ANÄU Paris, exceptional vermeil jewelry, both ethical and unique, created on demand:

Vermeil is much more than a precious metal. The result of the alliance between solid 925 silver and 18-carat gold, 5 microns thick, it is also rich in history and culture.

Used since the dawn of time, it was invented by the Incas, these great gold specialists. They imagined vermeil by giving it a strong symbolism: it represented the cult of the meeting between their god Sun (gold) and the Moon (silver).

Around Vermeil, there is therefore a whole range of know-how that has been passed down from generation to generation, evolving according to the continents and the creativity of those who have used it over time. For the record, Vermeil is even used to design the famous “gold medals” which are awarded during the Olympic Games!

In the field of jewelry, the ANÄU Paris brand specializes in Vermeil rings, giving them an extra touch of soul.

Original, authentic and offering a design of great finesse, these exclusive creations are ethically produced on demand. Handmade in Europe, they are notably Fairtrade certified, because they are made of entirely recycled silver and ethical gold.

Rings that embody the fusion between tradition and modernity
ANÄU Paris creations harmoniously blend traditional techniques and contemporary designs. Entirely imagined by Melinda and Julien, the managers, they are created like pieces of art that we enjoy collecting.

Exclusive and timeless, they are also the result of an authentic approach that values elegance and femininity, while defending an ethical philosophy.

In the era of overconsumption, we have chosen to commit to overproduction by manufacturing each of our jewelry on demand.

➥ To meet strong demand, ANÄU Paris is developing partnerships with jewelry stores!

Every week, the jewelry brand receives requests from customers who would like to discover its jewelry in the window to be able to try it on and plan ahead.

To meet their expectations, ANÄU Paris is already in active discussions with distribution and jewelry professionals with physical points of sale: jewelers, concept stores, designer boutiques, etc.

It therefore wishes to recruit around ten resellers throughout France.
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