Asobu

Founded 1998 in Montreal Canada, ASOBU was brought to life by a collective of dreamers, who simply put, were set on a mission to challenge the staus quo.  Propelled by their ambition to eliminate single-use plastics, the ASOBU team set out to design environmentally-conscious and innovative drinkware alternatives that could provide convenience and be carried as a fashion-forward, statement-making accessory.  Inspired by Japanese culture, “ASOBU” refers to fun and playful nature, and products are designed to emphasize simple, clean and beautiful aesthetics.  Asobu's classic orange color is used to symbolize joy, happiness and creativity.  With a commitment to fashion, fun and functionality, Asobu transforms ordinary moments into extraordinary experiences.  Asobu's users love to do it all.  Constantly on the go, prefers products that enhance life's experiences - whether at the gym, at work, playing with their kids and everywhere in between.  They seek products that elevate fashion-forward style.  One thing they love most is to be noticed and choose accessories that are guaranteed to strike up a conversation.