BEAUTICAL is an advanced beauty brand with a short range of innovative products, highly concentrated in active ingredients, providing an immediate visible effect and long-term benefits.
We team up with beauty experts and scientists to develop unique, effective formulas, based on cutting-edge technology and clinically tested ingredients, helping women to maintain their youthful appearance without the need for costly, painful or intrusive procedures.
BEAUTICAL is a play of the words BEAUTY and TECHNICAL and reflects the brand’s commitment to technical innovation and genuine beauty. Our ambition? To make your mirror surprise you.