
Toothpaste loaded with new ingredient’s that no-one has ever included in a toothpaste before – such as unique White Charcoal for absorbing toxins and bad odours, Hyaluronic acid for anti-inflammatory gum health and vitamin C for overall strength just to mention a few. Calcium peroxide also dissolves the protein pellicle that holds stains captive on the tooth surface. Additionaly we have a high concentration of Phthalimidoperoxycaproic acid (PAP) which is a safer alternative to traditional whitening ingredients and the active whitening agent. PAP has been proven to effectively whiten without causing any damage to the tooth's internal or external structure. PAP is a novel non-peroxide OTC bleaching gel containing phthalimido peroxy caproic acid (PAP) and pomegranate fruit extract as active ingredients and has a high potential of oxidation with release of active oxygen. compliant with EU Cosmetic PAP is compliant to Regulation (EC) 1223/2009. Phthalimido peroxy caproic acid (PAP) chemical structure: