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Belé make up Italia

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Minimum order €100

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  • Since 2015
We are 30-year-old twins born "on that branch of Lake Como".
We are Alessandra, Elena, Chiara and Federica.
We call ourselves "daughters of the arts" because our father worked for years for the big cosmetic brands.
To follow in his footsteps, six years ago we sisters decided to "reinvent" ourselves and give life to our brand: BELÈ MAKE UP ITALIA.
We are twin sisters, but we are also very different: we come from different educational backgrounds and work backgrounds and we have been able to mix our knowledge and skills.
The name Belé was not chosen at random, but in our dialect it "means something beautiful and precious" and this is what we would like to convey with our line of cosmetics which, in recent years, we have taken care of in every detail.
Our Brand Identity uses informal, direct and non-pompous language. It wants to be inclusive: we would like anyone to use our products and feel part of a community whose pillars are the values of beauty, quality and individual identity.
Furthermore, we value the entire production chain because it is entirely Made in Italy.
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