beyourownfocus

Our story: fashion, creativity and the independence to make a difference. These points have motivated us three long-time friends to gain a foothold in the fashion scene and make it come true. Our life stands for uniqueness, independence and motivation for life. Today's everyday life is determined by fast pace and social pressure to meet established norms. However, we see the whole thing differently and want to underline an important statement with our brand.

To you out there: In today's society we follow a current in which the individual person falls by the wayside. Generation Y lives exclusively on social media and tries to live up to role models from all over the world. The focus is no longer on oneself, but on strangers. That's why we decided to send you a message out there in the form of our label: Never lose sight of yourself, focus on yourself instead of others!

"Be Your Own Focus" - fashion with a message!

Alex / Aaron / Artyom