Type: Aqua Gel Wax. This means it combines the strong hold and ease of application of a gel with the flexibility and conditioning of a wax. Being "aqua" or water-based, it's generally easy to apply and wash out without leaving residue. Hold: It offers an ultra-high strong hold, ensuring your hairstyle stays in place throughout the day, even for thick, fluffy, or wavy hair. It provides long-lasting control and definition. Finish: It delivers a natural shiny finish, giving hair a polished and healthy appearance without being greasy. Scent: The "Gumgum" in its name refers to its pleasant bubble gum scent. Texture and Application: It has a creamy texture that allows for easy application. It can be applied to both dry or damp hair. A small, hazelnut-sized amount is usually sufficient. Benefits: Volume and Texture: It helps to enhance hair volume and texture, providing lift and body for various styles, from messy to structured. No Residue: As a water-based product, it's formulated to wash out easily with shampoo and doesn't leave behind oily or white residues. Re-workable: While offering strong hold, it also allows for some re-styling throughout the day. Versatile: It's suitable for all hair types and is used by both men and women.