The Pion Beard & Mustache Styling Balm 175 ml BM is a grooming product designed for men to help style, nourish, and control their beard and mustache hair. "BM" likely refers to "Beard & Mustache," and the "175 ml" indicates a generously sized container. Here's what you can generally expect from this product, given Pion's focus on professional-grade grooming: Key features and benefits: Styling and Hold: As a styling balm, its primary function is to provide a degree of hold and control over facial hair. This helps to: Tame unruly hairs and flyaways. Shape and define the beard and mustache, allowing for desired styles. Keep the beard looking neat and well-groomed throughout the day. The hold can vary from light to medium, offering flexibility without stiffness. Nourishment and Conditioning: Beard balms are typically enriched with natural oils, butters, and vitamins that are beneficial for both the hair and the skin underneath. This means the Pion balm likely: Moisturizes and softens beard hair, making it less brittle and scratchy. Helps to relieve beard itch and reduce "beardruff" (flaky skin under the beard). Nourishes the skin, promoting healthier hair growth. Adds a healthy sheen to the beard without making it greasy. Scent: While the exact "BM" scent profile for Pion isn't universally documented, most beard balms have a masculine fragrance. Given Pion's other products, it's likely a pleasant, sophisticated, and perhaps subtle scent that complements other grooming products without being overpowering. Common beard balm scents include woody, citrus, fresh, or barbershop-inspired notes. Ease of Use: Balms are usually easy to apply. You typically scoop a small amount, rub it between your palms to melt and warm it, and then work it through your beard and mustache. Volume: The 175 ml size is quite substantial, indicating a product designed for regular use and longevity. Typical Ingredients (common for beard balms): While a precise ingredient list for this specific Pion product isn't readily available, most high-quality beard balms contain a blend of: Butters: Shea butter, cocoa butter, mango butter (for conditioning and moisture). Waxes: Beeswax (for hold and protection). Carrier Oils: Jojoba oil, argan oil, coconut oil, almond oil, grapeseed oil (for moisturizing, nourishing, and shine). Essential Oils/Fragrance Oils: For scent and sometimes additional benefits (e.g., tea tree oil for antiseptic properties, cedarwood for a woody aroma). Vitamin E: An antioxidant that supports skin and hair health. How to Use: Start with a Clean Beard: Best applied to a clean, towel-dried beard, although it can be used on dry hair too. Scoop a Small Amount: Use the back of your thumbnail or a small spatula to scoop out a pea-sized to dime-sized amount of balm (adjust based on beard length and thickness). Emulsify: Rub the balm vigorously between your palms until it softens and spreads evenly. Apply to Beard: Work the balm through your beard, starting from the roots and working your way down to the tips. Make sure to get it on the skin underneath too. Style: Use your hands, a beard comb, or a beard brush to style your beard and mustache to your desired shape. Target audience: This product is for men who: Have a beard or mustache they want to style and control. Are looking for a product that also conditions and nourishes your facial hair and skin. Prefer a more natural look with some hold, as opposed to a stiff, waxy finish.