The idea for byBabyBubbles was born during balmy beach days in Los Angeles by Scandinavian native Astrid. When I set out on my ByBabyBubbles journey, I had one simple purpose in mind – to create the best baby products for all of our Little Ones around the world. I wanted to create what I could not find in any store – products that perfectly combined the elements of safety, environmental consciousness, aesthetic elegance, and most importantly, practicality for everyday use.