Chicken line
Ships orders within 3 to 5 days
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2017
Instagram
chickenline
Chicken Line is a 100% made in Italy line of women's mountain bike clothing designed and developed by women for women.
Our garments are born from the passion for cycling in all its forms: from cycle tourism to bikepacking, passing through all-mountain, freeride, enduro and downhill.
In creating our clothing line we have thought of women's needs, using the highest quality materials to guarantee comfort, functionality and high performance without neglecting aesthetics and with extreme attention to detail which for us women, we know, is essential .
Chicken Line was born in 2017 when from an intuition of Elena Borroni, founder of the brand, who by cultivating her passion for mountain biking soon realized the lack of specific women's products that responded to female aesthetic and modeling needs.
Her dedication to this idea leads her to pay attention, therefore, not only to her own needs, but also and above all to that of the other women and girls she met on the paths: this leads her to think not only about the urgency of lines and colors dedicated, as well as on the message underlying the absence of sizes and fits that suited all physicalities.
Is the bicycle only for men?
Why, if this is not the case, then should the woman force herself to wear small men's sizes with fits that do not lend themselves to her shapes or wear clothing not designed for that use?
The intrinsic inclusiveness of sharing the passion for two wheels with other women generated in her the urgency of a truly inclusive revolution in that field: the creation of a brand entirely dedicated to women with the mission of offering them a wide selection of technical clothing that best adapts to all shapes and sizes, communicating to the women themselves that it was possible not to give up anything of their nature, their aesthetic taste and their femininity.
If for years an ideal of "sporty woman" had been proposed by companies, too close only to an unattainable standard of professional athlete or to that, not very true to reality, of androgynous physicality, attention has shifted, focusing on the reality of the body of the woman in all her truth: that of the "real" woman, not the ideal one.
If it is true that inclusiveness is "the ability to include as many subjects as possible in the enjoyment of a right or in the performance of an action" this was and still is the real goal of Elena's intuition with Chicken Line: YOUR PASSION, OUR MISSION.
Why Chicken Line?
In the mountain-biking world the "chicken line" refers to the easiest line to follow to avoid tricky sections when you're on a trail, so you're wondering why a high-quality women's mountain bike clothing brand decided to call themselves " Chicken Line”. Does that mean that women always take the easy way out and are unable to deal with difficult situations? In reverse!
For years, mountain biking has been a male dominated sport and we at Chicken Line want to change that. Chicken Line is a mountain bike clothing company designed and developed by women for women. Our goal is to encourage and motivate women who ride bikes and beyond, demonstrating that nothing is impossible, that barriers can be broken down and that we shouldn't limit what we can do. So whether you are tackling a dirt trail for the first time or you are an expert rider, Chicken Line provides you with quality clothing and accessories to achieve your goals. We have developed our brand with a sense of humor and a passion for two wheels, two things that make life "lighter". After all, isn't that what we need?
100% made in Italy. 100% outstanding. And are you brave enough to follow the Chicken Line?
Our garments are born from the passion for cycling in all its forms: from cycle tourism to bikepacking, passing through all-mountain, freeride, enduro and downhill.
In creating our clothing line we have thought of women's needs, using the highest quality materials to guarantee comfort, functionality and high performance without neglecting aesthetics and with extreme attention to detail which for us women, we know, is essential .
Chicken Line was born in 2017 when from an intuition of Elena Borroni, founder of the brand, who by cultivating her passion for mountain biking soon realized the lack of specific women's products that responded to female aesthetic and modeling needs.
Her dedication to this idea leads her to pay attention, therefore, not only to her own needs, but also and above all to that of the other women and girls she met on the paths: this leads her to think not only about the urgency of lines and colors dedicated, as well as on the message underlying the absence of sizes and fits that suited all physicalities.
Is the bicycle only for men?
Why, if this is not the case, then should the woman force herself to wear small men's sizes with fits that do not lend themselves to her shapes or wear clothing not designed for that use?
The intrinsic inclusiveness of sharing the passion for two wheels with other women generated in her the urgency of a truly inclusive revolution in that field: the creation of a brand entirely dedicated to women with the mission of offering them a wide selection of technical clothing that best adapts to all shapes and sizes, communicating to the women themselves that it was possible not to give up anything of their nature, their aesthetic taste and their femininity.
If for years an ideal of "sporty woman" had been proposed by companies, too close only to an unattainable standard of professional athlete or to that, not very true to reality, of androgynous physicality, attention has shifted, focusing on the reality of the body of the woman in all her truth: that of the "real" woman, not the ideal one.
If it is true that inclusiveness is "the ability to include as many subjects as possible in the enjoyment of a right or in the performance of an action" this was and still is the real goal of Elena's intuition with Chicken Line: YOUR PASSION, OUR MISSION.
Why Chicken Line?
In the mountain-biking world the "chicken line" refers to the easiest line to follow to avoid tricky sections when you're on a trail, so you're wondering why a high-quality women's mountain bike clothing brand decided to call themselves " Chicken Line”. Does that mean that women always take the easy way out and are unable to deal with difficult situations? In reverse!
For years, mountain biking has been a male dominated sport and we at Chicken Line want to change that. Chicken Line is a mountain bike clothing company designed and developed by women for women. Our goal is to encourage and motivate women who ride bikes and beyond, demonstrating that nothing is impossible, that barriers can be broken down and that we shouldn't limit what we can do. So whether you are tackling a dirt trail for the first time or you are an expert rider, Chicken Line provides you with quality clothing and accessories to achieve your goals. We have developed our brand with a sense of humor and a passion for two wheels, two things that make life "lighter". After all, isn't that what we need?
100% made in Italy. 100% outstanding. And are you brave enough to follow the Chicken Line?
