Ella Doran
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It all started with a walk along a beach…
After many years of persuasion Sophie finally took her family on a visit (or perhaps more of a waste pilgrimage) to one of the most plastic polluted beaches in the world. At this point in 2012 not many knew about the plight of Kamilo beach, a small volcanic edge of Big Island in Hawaii and the closest piece of land to the Pacific Garbage Patch. Now, the sheer volume of plastic that sits in our oceans, flowing in through rivers and streams across the globe is much clearer and more alarming.
90% of the world’s rubbish that floats in oceans is plastic and currently only 5% of the world’s plastic is recycled. We cannot just cut out plastic from our lives – it is the ‘workhorse material of the modern economy’ but we need to find ways to deal with it. Marine litter is also one of the most visual impacts of a resource inefficient economy. These objects that litter our beaches and fill our seas should be captured for their value before they reach the oceans.
Sophie sent back a collection of objects picked up on a short walk along Kamilo beach (including 18 toothbrushes that were found in ½ hour) with a view to use these extraordinary pieces of sea-worn but still recognisable plastic household objects to open the eyes of others on the plight of our oceans. These, plus other items found along various coasts around the world now appear in this new collection of products.
Our aim was to create a textile product series that not only told a story of plastic pollution within the pattern but also pushed us to produce the most sustainable and circular that we could. We used our experience, network and technical understanding to scrutinise our supply chains, dig out new materials and question waste assumptions.
We have designed this product range by researching materials and methods of production that would give us the most beautiful outcomes with the smallest of environmental footprint.
It is the result of multiple deep dives into our material supplies. We asked ourselves many questions; where did it come from? What was it made with? How was it made? What would happen to it after its useful life had come to an end? How much water is used? Where does the waste go? The answers we got back helped define the products we designed.
We set our goals. Our bottom line would be that our product range would be made from one material known as ‘mono-material’. This meant every thread, zip, textile and filling had to be made from one material. Where possible we would go post-consumer, (i.e. already 2nd life and recycled) minimum carbon and as close to circular as possible.
We worked with Ralf Waterfield, a systems engineer who helped us to crunch the carbon data which, in turn informed our design decisions. Some things we thought would have a big impact made little difference and visa-versa.
After many years of persuasion Sophie finally took her family on a visit (or perhaps more of a waste pilgrimage) to one of the most plastic polluted beaches in the world. At this point in 2012 not many knew about the plight of Kamilo beach, a small volcanic edge of Big Island in Hawaii and the closest piece of land to the Pacific Garbage Patch. Now, the sheer volume of plastic that sits in our oceans, flowing in through rivers and streams across the globe is much clearer and more alarming.
90% of the world’s rubbish that floats in oceans is plastic and currently only 5% of the world’s plastic is recycled. We cannot just cut out plastic from our lives – it is the ‘workhorse material of the modern economy’ but we need to find ways to deal with it. Marine litter is also one of the most visual impacts of a resource inefficient economy. These objects that litter our beaches and fill our seas should be captured for their value before they reach the oceans.
Sophie sent back a collection of objects picked up on a short walk along Kamilo beach (including 18 toothbrushes that were found in ½ hour) with a view to use these extraordinary pieces of sea-worn but still recognisable plastic household objects to open the eyes of others on the plight of our oceans. These, plus other items found along various coasts around the world now appear in this new collection of products.
Our aim was to create a textile product series that not only told a story of plastic pollution within the pattern but also pushed us to produce the most sustainable and circular that we could. We used our experience, network and technical understanding to scrutinise our supply chains, dig out new materials and question waste assumptions.
We have designed this product range by researching materials and methods of production that would give us the most beautiful outcomes with the smallest of environmental footprint.
It is the result of multiple deep dives into our material supplies. We asked ourselves many questions; where did it come from? What was it made with? How was it made? What would happen to it after its useful life had come to an end? How much water is used? Where does the waste go? The answers we got back helped define the products we designed.
We set our goals. Our bottom line would be that our product range would be made from one material known as ‘mono-material’. This meant every thread, zip, textile and filling had to be made from one material. Where possible we would go post-consumer, (i.e. already 2nd life and recycled) minimum carbon and as close to circular as possible.
We worked with Ralf Waterfield, a systems engineer who helped us to crunch the carbon data which, in turn informed our design decisions. Some things we thought would have a big impact made little difference and visa-versa.
Coming soon
Interested in the Ella Doran brand?
We will let you know as soon as the products are online
We will let you know as soon as the products are online
