Gutology

Gutology is a UK wellness brand on a mission to rebalance the microbiome, one daily habit at a time. We create premium oral care that pairs credible science with beautiful, retail ready design. Our Oral Biome+ collection is built around our Hydroxyapatite Mineral Toothpaste, with companion products that complete the routine for modern, health conscious shoppers. The range includes Kids Toothpaste, Charcoal Biodegradable Floss, a Copper Tongue Scraper, travel friendly Sample Toothpaste, and our Oral Rinse formulated with prebiotic and postbiotic actives to support a balanced oral ecosystem. Every product is 100 percent vegan and cruelty free, made with natural ingredients, and crafted to elevate everyday rituals into purposeful self care.

Gutology has grown a strong direct to consumer community with 7,000 plus orders per month and more than 70,000 UK customers. Retail partners choose us for a clear point of difference in oral care, a design aesthetic that sits comfortably in premium beauty and wellness, and an easy to merchandise assortment that performs in pharmacies, concept stores, and lifestyle boutiques. Our pricing is premium yet accessible, our storytelling is education led, and our packaging is considered and giftable.

Retailers know us for enamel friendly hydroxyapatite toothpaste, microbiome focused formulations, vegan mouthwash, kids toothpaste, biodegradable floss, and copper tongue scrapers. If you are looking for natural oral care that feels modern, delivers real benefits, and brings new shoppers into the category, Gutology is a confident choice.