In Swedish Helga means holy or blessed, bad means bath.
We sell a towel poncho called KAFTAN(EN) to people who value simplicity and style. KAFTAN(EN) combines practicality, comfort and quiet sophistication.
KAFTAN(EN) was Initially inspired by the hooded towels I used when drying my girls after their evening bath. I wondered why there was nothing similar for adults and set out to create my own version. The result is KAFTAN(EN). KAFTAN(EN) accompanied me when I took my first cold water swim and I realised that it was the perfect companion when cold and wet swimwear need to come off in public. KAFTAN(EN) is a promise to yourself that you will take care.
Helgabad was founded in Helsinki, Finland in May 2021.
Pia Knoester
Founder & CEO