'KAFTAN(EN) is a 100% cotton waffle cloth towel poncho, surf poncho, sauna poncho or changing robe. It is minimalistic and easy to love.
During the recent pandemic many Finns myself included, found refuge in cold water swimming. KAFTAN(EN) turned out to be the perfect companion, as you can easily remove your cold and wet swimgear in privacy underneath.
Helgabad was founded in Helsinki, May 2021.
In Swedish Helga means holy or blessed and bad means bath.
Helgabad is inspired by Nordic bathing rituals, inner strenghth, harmony and new beginnings.
Pia Knoester
Founder & CEO'