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Jadduu

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  • Since 2019
Jadduu is a French sportswear brand that offers collections based on natural materials.
It was created in 2021 by Reda Sedrati. Passionate about trekking, he discovers during his various hikes in the mountains, new natural materials with exceptional technical specificities.
A sports fan, he decided during confinement to create a 100% natural T-shirt suitable for any type of effort that will be the genesis of Jadduu.
The planet being at a standstill, he took more than a year and a half to import natural materials from New Zealand and send them to Portugal in order to manufacture his first prototype.
A perfectionist at heart, he wears this t-shirt in all possible conditions in order to test it:
Hiking in the mountains, crossfit gyms, endless runs in the heat of summer, yoga sessions on the beach, his T-shirt resists and accompanies him with comfort.
Reda, surrounded by close friends who are all sports enthusiasts, continues to put his t-shirt to the test. They all realize together that they have in their hands a t-shirt with exceptional qualities: not only does it respect their health by preventing any assimilation by the body of plastic particles, but also the environment by reducing the diffusion of said particles in oceans and promoting rapid degradation.
The adventure begins... At the center of the collection, Tencel which mixes wood pulp and non-toxic solvent or even Merino wool from a breed of sheep of the same name recognized for the softness and technical specificities of its wool.

Reda surrounds himself with his friends and experts to launch his first collection which he wishes to be efficient, simple and authentic, with respect for himself and nature.
As a name, he chooses the nickname he gives to his daughter Jade, and as a symbol, the hummingbird, a nod to the story of the bird which during a fire pours a few drops of water saying " I do my part”.

The legend of the hummingbird raises the question of adding up small actions that save nature to create bigger ones.
They are the only species of birds that love insects, collect pollen and participate in recreating biodiversity, diversifying the environment and helping to regenerate it.
Symbols of courage, hummingbirds are also mobile and agile; characteristics that are totally in line with the DNA of the brand, which wants to be always on the move and daring.
Jadduu is hopefully trying to "do its part" to simply help reduce the degradation of our environment and the impact on all of our health.
Jadduu is a brand for all those who, like him, respect the world and nature, take care of others and themselves, love real things: moving, walking, pushing themselves, dancing, laughing, eating...life .

The legend of the hummingbird
One day, says the legend, there was a huge forest fire. All terrified animals,
stunned, watching helplessly the disaster.
Only the little hummingbird was busy, fetching a few drops with its beak to throw them on the fire.
After a while, the armadillo, annoyed by this ridiculous agitation, said to him:
- Hummingbird, aren't you crazy? It is not with these drops of water that you will put out the fire!
And the hummingbird replied:
-I know it, but I'm doing my part...;
There are no small gestures when there are 7 billion to do them.
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