JÂN JEWELZ is a jewelry brand with Persian roots, based in Amsterdam, founded by Carli Bureynejad, a mixed blood who doesn't like to put herself or others into boxes. While growing up in the Western world, she always been proud of her Persian roots, but also aware of the negative image of the Middle Eastern as portrayed in the media. This brand came to life from a desire to bridge gaps between the Western and the Middle Eastern world by embracing and showing the beauty of different people and the richness of culture, to help create more togetherness.