Ankorstore /

JUSTE UNE IMPRESSION

Ships orders within 11 to 20 days

Minimum order €100

All brands in one minimum checkout of €300.00 and always shipping free

Since 2016

“Juste une impression” is an arty slow fashion brand embodied by its creator Véronique FOURNIER Designer.
Strongly inspired by the approach initiated by Yves Saint Laurent in the 1960s with his famous Piet Mondrian collection, it thus pays homage to the master and creative genius. Her dresses are indeed supports of artistic mediation allowing to create a dialogue between a work, its plastic interpretation and its spectators. She thus puts art in our daily lives, in the street, to bring it to life.
Its signature product is the iconic trapeze dress, which becomes a picture-dress with unique designs, sublimating both the works and the women. In fact, this form is suitable for all morphologies and is forgotten to harmonize the body of the woman and the works thus embodied.
The textile is designed as a potential canvas on which Véronique FOURNIER transposes her unique digital works or an interpretation of those of others. His artistic references are very borrowed from the sixties, but nevertheless tend to demonstrate a timeless audacity and a disruption in the world of ready-to-wear, combining new digital drawing techniques
to the new textile printing performances to edit individually and also tailor-made unique pieces.
Designed to be as comfortable as they are easy to live with, its iconic dresses are produced individually, locally, with an emphasis on durability (printing per ml of the unalterable fabric to preserve the superbness of its colors machine washable over and over again ).
It is part of a modernity to stick to the uses, while giving them an artistic value and a unique experience that of wearing Art.

IN BRIEF: Just an impression these are unique pieces for a unique artistic experience for all women aged 18 to 85 (current customer record), in inclusive mode (from 34 to 46).
To dare Art differently! and propose to all women to be remarkable and noticed. Creations that will have as many lives as desires (wedding, cocktail, beach....) because they are designed to be worn indefinitely.

Distribution policy: given the positioning of the brand, option of rarefaction of the creations with choice and relevant targeting of the distributing shops committed and convinced by the approach and the quality of the creations offered.
Ex: Printemps (2 dealership experience / 6 months)