Ankorstore /  La petite Eugènes

La petite Eugènes

Ships orders within 6 to 10 days

Minimum order €100

All brands in one minimum checkout of €300.00 and always shipping free

  • Since 2013
Let me introduce myself, Anne-Claire Rothureau, I am the creator of La petite Eugènes, stylist and embroiderer I chose to work with second-hand clothes and give them new life through embroidery. I have long sought meaning in my profession in fashion in view of the overconsumption of clothing, but today I offer a new look at clothing.

I'm going to tell you about my journey, I arrived in Paris to go to fashion school 10 years ago. In this school, I learned all the knowledge necessary to create your own brand and become an artistic director. After this school, I started working for Petit Bateau then Du Pareil au meme, the domain of children. But I realized that I didn't want to be pigeonholed as a child stylist. So I continued on my way and I learned art embroidery thanks to the town hall of Paris. I then discovered another world, I worked for big luxury houses like Chanel or Yves Saint Laurent as an embroiderer. It was a very nice experience but I did not feel completely in my place.

I then questioned many things (thanks to the confinement) and I decided to combine all my knowledge to create my own brand. I wanted a job that made sense, stayed in fashion but without having a degrading impact on our environment and above all I wanted to embroider and create useful products.

The second hand seemed obvious to me, creating embroidery on clothes that had a first life and deserve to have a new one. Embroidery as a gift. A know-how that can be worn every day.
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