Ankorstore /  Le Beau Tom

Le Beau Tom

Ships orders within 3 to 5 days

Minimum order €100

All brands in one minimum checkout of €300.00 and always shipping free

  • Since 2021
Instagram le_beau_tom
Le Beau Tom is a new brand of men's underwear that is launching on the market. The brand's ambition is to offer comfortable underwear available in fresh and trendy colours. The name of the brand was born out of a random conversation, where the pun Bottom (buttocks in English) / Beau Tom appeared.
Le Beau Tom was immediately associated with a brand of underwear.

It was only 10 years later that the name was registered with the INPI and the brand's adventure began.
Taking advantage of a sabbatical year away from planes (the founder is a purser in a French airline), Arnaud launches online sales of his men's underwear brand in June 2022.

The company Le Beau Tom & Co is registered in the commercial register of Lyon. All parts are entirely made in Portugal in the Porto region.
The brand for its launch offers briefs and boxers in 4 colors:
- SendNude our salmon pink
- Greendr, the electric green that inspires
- BlueJob, a very soft blue
- Le Beau Tom also offers the timeless Bl@ck

The pieces are available in 4 sizes from S to XL and the fabric is a 92% cotton 8% elastane combination for maximum comfort.

All orders are processed directly from the warehouse in Lyon, carefully packaged by the founder himself. The envelopes used are 100% compostable, the tissue paper and the packaging stickers are recyclable.
Shipments are free throughout Europe and the United Kingdom from 30 euros of purchase.
You will find all the information on the website www.lebeautom.com

A few words from the founder:

To create my brand and its universe, I worked all along around the following 3 values

SIMPLE
The cuts are simple but effective. The fabric is soft and very comfortable. The colors are not so common in the market, but they are fresh and easy to wear.

CARING
It is one of the pillars of my activity. I care about people, I care about my customers, my suppliers. I think "caring is sexy" and that's why I want to provide people with comfortable underwear, because taking care of yourself and your well-being is the first step in taking care of others.

JOYFUL
The brand was born out of a play on words and that fits my personality and brand identity perfectly. The brand is sexy, chic, sober… and funny at the same time. Life is too short to take yourself too seriously. You will find in this first collection classic, sober, elegant underwear... with less classic colors to brighten up life.

The 4 colors are for me the iconic colors of the brand. Although I plan to develop new colors as soon as possible and new products, I would like these 4 colors to remain in the deep identity of Le Beau Tom.
Developing new colors is of course in preparation, but I also wanted to offer a beach collection. I am delighted that this project is progressing and happy to announce that swim briefs and shortys available in 6 colors are currently in production.
I hope you will find Le Beau Tom underwear TOP.
Arnaud.
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