This poster immerses us in the lively and warm atmosphere of the La Rochelle Market, one of the emblematic places of this port city in Charente-Maritime. In the background, we can see the famous 19th-century market hall, a jewel of iron and glass architecture, which hosts a lively market every morning, full of color and aromas. Located in the heart of the historic center, this market is a true local institution. There you will find market gardeners, regional producers, fishermen and artisans, all gathered to share their know-how and offer fresh produce from the region or the nearby ocean. Lotza pays tribute here to this essential living space where residents and visitors alike come together in a friendly and authentic atmosphere. The scene depicted captures a simple but precious moment in life: that of a morning at the market, where the stalls are overflowing with fruit, vegetables and exchanged smiles. This place, alive for generations, tells in its own way the history of La Rochelle, between culinary traditions and a spirit of sharing. Behind the apparent excitement, we can see a well-oiled organization and a transmission of gestures, an anchoring in everyday life which makes the La Rochelle Market a pillar of local culture. Whether you already know this market or are discovering it, this poster offers you a break in the quiet rhythm of a city facing the ocean, without artifice. HAS Through this creation, Lotza invites you to slow down, observe and feel all the human and heritage richness of this place of life, symbol of a deeply rooted French art of living.