Maimie London was created to offer women effortlessly wearable pieces, that inspire confidence. The opposite to fast fashion, Maimie promotes consuming less but consuming better, by creating elevated wardrobe staples that transcend dress codes and seasons.
It all started in 2014 – When working from home as a freelance Designer, Amber Wyles (Founder) wanted something comfortable but sophisticated to wear. Something she could slip into and feel empowered in. Something that would give her confidence and motivation but feel as comfy as pyjamas.
Finding nothing that fused comfort with elegance at an accessible price point, she recognised a growing need for affordable womenswear that’s feminine, versatile and effortless.