“The idea was born in a particular moment in my life, a turning point that coincided with my return to Italy after 3 years living in China, Shanghai and many others spent traveling to various countries around the world due to my work.
A career in the banking sector which, starting from Venice, my city, through various vicissitudes led me to obtain the job I had always dreamed of, a lover as I am of travel, of other cultures, of human relationships and of everything that is challenging and itinerant.
In the years spent in China I was constantly travelling, torn between my work in Asia and my loved ones in Italy and I needed to bring many things with me, some essential and linked to my work, others that always reminded me of home, my Venice , my roots.
In this continuous intercontinental commuting I always found myself with too many bags because I had not yet found that ideal "container" capable of reconciling my emotional needs, professional ones and those linked to the functionality and elegance I needed.
This is how, once I returned permanently to Italy, I decided to make that bag that I had dreamed of so much and had never found anywhere in the world.
Where did I start from?
From my roots, Venice, to then forge my bag with everything beautiful and exciting that my travels have left in my heart and eyes.
ANDso that a new incredible journey began in a universe parallel to my daily banking life, my magical corner where what I dream becomes reality and where I can reconcile my many passions: that for fashion and luxury items, that for travel and that for true Made in Italy, for handmade in Italy.
I chose to produce small quantities at a time and to number each piece, because each bag has its own story and each professional who wears it has his own unique piece."
Giuliana Rusi
Founder & Managing Director
My First Venice