After discovering hammam towels on holiday in the south of France My Luxe founder Lynn Woods fell in love with the bright colours and soft texture. After bringing them home to London in hand luggage she used them constantly and was delighted with how little room they took up in the washing machine! Since then the brand and product range has grown and we now work closely with small producers in Morocco, Tunisia and Turkey to come up with a beautiful range of ethically sourced colourful hammam towels and travel essentials that will travel the world with you.