It's Not How Good You Are, It's How Good You Want to Be

A handbook of how to succeed in life by an advertising guru. Phaidon is the premier global publisher of the creative arts. We work with the world's most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. Phaidon has a long and distinguished history as an art-book publisher with over 1,500 titles in print.