Pia Fehrm started her career as a designer and creative director with PIPOL in 2006. After ten years as a business developer in telecoms, she chose to invest in her dream: create a brand with design and pattern-rich expression, designed for everyone with an aptitude for color and glamor - as well as Pia herself. With a strong conviction and two empty pockets, she bet everything. Traveled to distant countries and made contact with producers. At the same time, she became a mother, separated and lived every other day's life: one day work trips through Sweden and the next day life at home with two small children. The first years were turbulent, but the situation made it easy to make big decisions - and to really dare to take the turns.