Its not enough to have great ideas. You also need to know how to communicate them. What makes someone charismatic Why do some people captivate a room while others have trouble managing a small meeting What makes some ideas spread while other good ones fall by the wayside Cues the tiny signals we send to others 247 through our body language facial expressions word choices and vocal inflection have a massive impact on how we and our ideas come across. Our cues can either enhance our message or Paperback softback