
To preserve this disciplined hair, it is important to pamper it with products adapted to its nature, gentle and effective at the same time. Serge d’Estel Paris straightened hair shampoo is ideal for maintaining the effect of your straightening treatment. It repairs and sheaths the scales of the hair fiber, purifies and tones the scalp while stimulating growth. Hair is smooth, light, soft and shiny! DIRECTIONS FOR USE → Take one to two doses of Serge d’Estel Paris straight hair shampoo and apply to wet hair. Lather up by performing a slow, deep scalp massage with your fingertips. This will have the effect of activating blood circulation and oxygenating the scalp. The latter, more flexible and toned, will allow the new shoots to be more vigorous. Leave the product on for a few moments, then rinse thoroughly with lukewarm water. Finish with a final rinse in cool water to tighten the hair scales and add shine. INGREDIENTS - 99.5% Natural origin - Vegan - Restructuring and Gently cleanses → Phytokeratin: composed of amino acids similar to those found in our hair and nails, this natural cosmetic active ingredient provides the hair fiber with all the strength and vigor it needs. Hair has more hold and is protected from drying out. The hair is hydrated, soft to the touch and gains volume! →Wheat protein: close to the keratin naturally present in hair, wheat protein attaches easily to the hair fiber and repairs areas damaged by repeated straightening. The hair is more supple and the scales smoothed. →Rosemary cineole essential oil: purifying, strengthening, revitalizing… rosemary cineole essential oil has it all! It promotes blood circulation and stimulates hair growth. It is ideal for relieving sensitive scalps, prone to the appearance of dandruff. →Lemon essential oil: stimulating, energizing and antiseptic, lemon essential oil purifies and tones the scalp. Thanks to it, the hair is silky and radiant. A sweet citrus scent perfects this beneficial oil. →Sulfate-free surfactants: for this range of shampoos, we have selected a complex of non-ionic, ultra-gentle sulfate-free surfactants, which provide a very creamy lather. They are ideal for sensitive scalps. SERGE D'ESTEL'S TIP → To keep your hair smooth, it is essential to moisturize it deeply and frequently. Coconut oil has the particularity of penetrating the hair fiber and repairing it from the inside, while covering it with a protective film. It softens and smoothes hair very effectively. LIST OF INGREDIENTS AQUA, DECYL GLUCOSIDE, LAURYL GLUCOSIDE, DISODIUM COCOYL GLUTAMATE, CITRIC ACID, SODIUM GLUTAMATE, HYDROLYZED WHEAT PROTEIN, HYDROLYZED VEGETABLE PROTEIN, ROSMARINUS OFFICINALIS LEAF OIL, CITRUS LIMON PEEL OIL, SODIUM CHLORIDE, SODIUM BENZOATE, SODIUM COCOATE, POTASSIUM SORBATE, CITRAL, LIMONENE.