Plant-Based Keratin Shampoo - Sulfate-Free - Repairing, Strengthening & Smoothing - 250ml

Boost your sales in the intensive repair segment with our Plant Keratin Shampoo. This essential product targets the restructuring of damaged or fragile hair, offering a solution that goes beyond post-treatment maintenance. An essential product for strengthening hair structure and ensuring high customer satisfaction. This ultra-gentle, sulfate-free shampoo is the first step to restoring and taming hair. It is formulated with Phytokeratin (the plant-based equivalent of the protein that makes up 90% of the fiber). This powerful active ingredient penetrates the cortex to fill gaps, ensuring immediate and lasting reinforcement. br />1.Restructuring and Coating: Plant Keratin coats the fiber from the inside, making hair stronger and easier to style. br />2.Discipline and Shine: Its acidic pH helps to tighten the cuticles, which contributes to hair discipline (reducing frizz) and provides brilliant shine. Enriched with Rosemary and Lemon Essential Oils, it also purifies the scalp, making this shampoo a complete treatment for vitality and protection against external aggressions. •Deep Repair and Strengthening: Restores fragile hair and makes it more resilient. •Discipline and Control: Contributes to the coating of the fiber and the reduction of frizz. •Shine and Hydration: Brings a radiant glow, maintains hydration and gives a healthy appearance. •High Naturalness and Ethics: 99.5% natural origin and VEGAN. •Purifies the scalp: Toning and cleansing action of essential oils. This shampoo addresses the universal need for hair repair. 250ml size. ( Sold in packs of 4 units). •Product Type: Restructuring Shampoo with Plant Keratin. •Main Action: Restructuring, Anti-Breakage Reinforcement, Sheathing, Shine. •Key Ingredients: Phytokeratin, Wheat Proteins, Essential Oils (Rosemary, Lemon). •Formulation: Sulfate-free, acidic pH, 99.5% natural, vegan. •Target: Sensitized, damaged, fragile hair, in search of strength and discipline. •Reference: 250ml (Ref. 1080250, EAN. 3760233337225). DIRECTIONS FOR USE → Take one to two doses of Serge d’Estel Paris straight hair shampoo and apply to wet hair. Lather up by performing a slow, deep scalp massage with your fingertips. This will have the effect of activating blood circulation and oxygenating the scalp. The latter, more flexible and toned, will allow the new shoots to be more vigorous. Leave the product on for a few moments, then rinse thoroughly with lukewarm water. Finish with a final rinse in cool water to tighten the hair scales and add shine. INGREDIENTS - 99.5% Natural origin - Vegan - Restructuring and Gently cleanses → Phytokeratin: composed of amino acids similar to those found in our hair and nails, this natural cosmetic active ingredient provides the hair fiber with all the strength and vigor it needs. Hair has more hold and is protected from drying out. The hair is hydrated, soft to the touch and gains volume! →Wheat protein: close to the keratin naturally present in hair, wheat protein attaches easily to the hair fiber and repairs areas damaged by repeated straightening. The hair is more supple and the scales smoothed. →Rosemary cineole essential oil: purifying, strengthening, revitalizing… rosemary cineole essential oil has it all! It promotes blood circulation and stimulates hair growth. It is ideal for relieving sensitive scalps, prone to the appearance of dandruff. →Lemon essential oil: stimulating, energizing and antiseptic, lemon essential oil purifies and tones the scalp. Thanks to it, the hair is silky and radiant. A sweet citrus scent perfects this beneficial oil. →Sulfate-free surfactants: for this range of shampoos, we have selected a complex of non-ionic, ultra-gentle sulfate-free surfactants, which provide a very creamy lather. They are ideal for sensitive scalps.SERGE D'ESTEL'S TIP