Ankorstore /  Shampoos /  Serge D'Estel Paris /  Soin Lavant Capillaire Détoxifiant & Volumateur - Argile Verte & Extrait d’Ortie Piquante & H.E Menthe Poivrée 600grs
Soin Lavant Capillaire Détoxifiant & Volumateur - Argile Verte & Extrait d’Ortie Piquante & H.E Menthe Poivrée 600grs
Serge D'Estel Paris

Detoxifying & Volumizing Hair Wash - Green Clay & Stinging Nettle Extract & H.E Peppermint 600grs

Professional treatment in a hair salon, hair spa, and head spa Targeted scalp cleansing. This professional cleansing treatment provides immediate and deep detoxification for scalps prone to seborrheic, dandruff or inflammation. It guarantees a visible and lasting improvement in skin balance from the first use for healthier, lighter hair. This treatment is formulated as a scalp purification protocol. Its performance is directly linked to a unique concentration of mineralizing, toning and purifying active ingredients. Key Active Ingredient: - Green Clay (Montmorillonite) - Natural Mineralizing and Anti-Seborrheic: Its high concentration guarantees powerful absorption of sebum and impurities (oily dandruff, pollution residue) without being harsh. 72H Anti-Sebum Effect: Helps reduce the frequency of shampooing by balancing excessive sebum production in a lasting way. -Gentle surfactant without sulfates - Sulfate-free foaming primer: Provides excellent washing power while respecting the balance of the hydrolipidic film. Ultra-Respectful: Preserves the balance of the scalp, essential for cases of Seborrheic Dermatitis. -Stinging Nettle Extract - Natural hair fortifier: Targets the activity of the sebaceous glands to normalize sebum production and soothe dandruff. Volumizing action: Thanks to the cleansing of the roots, the hair regains lightness and volume by 85%. -Peppermint Essential Oil: Purifying and Toning Active: Provides an immediate fresh effect by stimulating microcirculation. “Head Spa” Customer Experience: A feeling of purity and lightness is noted immediately after the treatment. Benefits: • Deep Cleansing: Works by absorption. •Purify the bulb by stimulating the growth of healthier hair. •Problem Control: Effective against Simple Seborrhea (oily scalp), Oily Dandruff and Hyperhidrosis (sweating). •Volumizing Treatment: By purifying the roots, the treatment immediately restores body and volume to flat hair. •Unique Texture: Clay base that transforms into a cleansing foam. Offers a premium ritual in the cabin or at home. Key Salon Protocol to Highlight: Precision Step: Moisten hair with a spray bottle at the styling bench or sink - Apply to the roots with a brush, making 3 to 4 centimeter sections - Moisten the top of the head again with the spray bottle - Massage to develop a lather - Leave on for 5 minutes in the open air - Rinse - N.B: In case of very oily scalp, if the cleansing treatment has not lathered sufficiently, it is possible to apply it all over without leaving it on, still massaging. Treatment of the lengths with the appropriate treatment mask. •Product Differentiation: Sell a treatment that combines the functions of a detoxifier, shampoo, and treatment in one product, thus reducing inventory. •Trend Alignment: Responds to the strong trend of "Skinification" of the scalp, a powerful and effective marketing argument. •High Repurchase Potential: Essential for clients with chronic problems (oily, dandruff), requiring a high recurrence rate.

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