SHE DID was founded in 2021 as a Swedish training brand with the overall vision to contribute to a kinder world. A world where women feel they are capable, where women have a strong belief in themselves and are inspired to fulfill their dreams and goals in life: big and small. A world where we care about not only our fellow human beings but also our planet. Where we as a company have a clear idea of sustainability that runs like a common thread through everything from design, production, sales, marketing and final delivery to the customer.