The SILA brand, for 'Sorry I'm Late Again', is a French brand, created and managed by women. Its best-seller is a feminine, elegant and timeless mini jewelry watch that can be worn every day, but also delicate and dressy for evenings or the wedding day. Thanks to a clip system, the watch straps become interchangeable with a range of 25 possibilities. The brand offers matching jewelry, to allow accumulation. They can be worn alone or alongside the watch. Ideal gift, everything is one size, and everything fits all wrists. The pop and colorful universe of the brand is also available in careful and original packaging with a cheeky tone, and support from the brand's partners in terms of merchandising.