Simbrix

Our story begins from when I was a child and we never had Lego, but enjoyed playing with them at school and as a child of the 80’s I’m a fan of ‘8 Bit’ computer games. But lego kits have such detailed instructions that I am put off from buying them. I want creative problem-solving minds in my children – not robots who can just follow instructions to the letter. I, a dad of four lovely children, simply created Simbrix so that my children would have frustration free creative play. This started me on a journey that took me two years, 400 prototypes, over 1000 consumer test so that my children could get Simbrix.
Who created these beads, lovely but crazy. Fiddly but fun. But they don’t connect … have you the recent version – they glue together if you spray them with water. My children tried them at my niece’s house and were ‘meh’ about them. Simbrix – connect without needing to be ironed, water, glue and very few instructions. I designed them as a product that I would buy for my children. Our purpose is to foster positive, engaging creative experiences for those ‘young at heart’ not limited by complicated instructions or gender bias. Our products are designed for fulfilling, free-flowing creative discovery. Simbrix releases your inner artist and create great pixel bead designs with Simbrix. No iron or glue is needed. Just connect and wow.