Tide and Seek believe sustainability is a lifestyle. We strive to make ethical, responsible and conscious choices every day which help protect and preserve what we are passionate about. All of our pieces are designed for the sporty conscious fashionistas. We, here at Tide and Seek believe sustainability is a lifestyle. We strive to make ethical, responsible and conscious choices every day which help protect and preserve what we are passionate about. That is definitely the case when it comes to our swimwear.
The fashion industry has a huge impact on the environment, which has recently been stamped with being the second largest polluter in the world, just after the oil industry.
The UK in particular has an overwhelming ‘fast fashion’ culture. Consumers are constantly tempted by competitively low prices. As the fashion industry grows, environmental damage increases.