Jewels' Joy ®, a brand of fashion accessories and bijoux, of Parma has decided to honor Maria Luigia Duchess of Parma, Piacenza and Guastalla, who remained indelible in the hearts of the Parmesan, and to the flower that was so dear to her: the Violetta di Parma .
It was precisely by his will that the flower soon became that sublime perfume that has come down to the present day.
Jewels' Joy ®, in addition to perfume, by combining gems, flowers and fragrances, has enclosed fresh notes of violet in its first collection of bijoux, gift items and small gifts inspired by that flower so loved by the Duchess Maria Luigia.
Because purple is the color of art and imagination ...