W10 is a postcode in a very chic & trendy area in West London “Notting Hill” also the area our Creative Director was born in. Notting Hill was made famous by the film, staring Julia Roberts and Hugh Grant, you know the one you watch every Christmas on the TV.
Every product in the collection is individually named after a street name within W10. For example the hero original Collapsible cup is called ‘Portobello’ which is actually a long street in W10, famous for it’s antique, small boutique, furniture, coffee & bookshops, as well as a famous street trading market.