Wag & Wool
⚡️ Ships in less than 48h
Minimum order €100
All brands in one minimum checkout of €300.00 and always shipping free
- Since 2021
Instagram
wag_and_wool
A British luxury dog wear brand that specialises in matching knitwear of exceptional quality, for both dog and proud owners. Voted Best Sustainable Pet Brand 2022 by Lux Life Magazine for The Perfect Gift Awards and rated Excellent on Trust Pilot.
Hi, my name is Rachael and I’m the face behind WAG&WOOL. Today, we ship luxury dog jumpers and matching owner sets all around the UK and globally, and we have a growing following on Instagram. But, it feels like it was only yesterday that my micro-business found its feet one chilly afternoon in Brighton.
The pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate on a project closer to my heart.
Having shared my life with dogs since I can remember, I wanted to begin designing knitwear for man’s best friend. The lightbulb moment came to me when I met my friend and her dog, Monti, on a particularly chilly day in Brighton. We wrapped Monti up in one of my hand-knitted lambswool scarves to keep him cosy and I never looked back.
WAG&WOOL was born - the first design being named after my muse, of course - Monti. The first few samples were knitted and tested among friends and family - who loved the idea of having matching knitted dog coats and human accessories.
Since then, I’ve immersed myself in the world of design for dogs, embracing a new creative direction and taking the time to experiment during lockdown. I spent hours researching the best yarns for my designs and have finally achieved a premium 100% lambswool product made in the UK.
WAG&WOOL has already flown from success to success - thanks to our beloved customers. So, keep an eye out for new designs and colours, bringing comfort and style to pet jumpers and plenty of wagging tails to dog walks near you.
Hi, my name is Rachael and I’m the face behind WAG&WOOL. Today, we ship luxury dog jumpers and matching owner sets all around the UK and globally, and we have a growing following on Instagram. But, it feels like it was only yesterday that my micro-business found its feet one chilly afternoon in Brighton.
The pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate on a project closer to my heart.
Having shared my life with dogs since I can remember, I wanted to begin designing knitwear for man’s best friend. The lightbulb moment came to me when I met my friend and her dog, Monti, on a particularly chilly day in Brighton. We wrapped Monti up in one of my hand-knitted lambswool scarves to keep him cosy and I never looked back.
WAG&WOOL was born - the first design being named after my muse, of course - Monti. The first few samples were knitted and tested among friends and family - who loved the idea of having matching knitted dog coats and human accessories.
Since then, I’ve immersed myself in the world of design for dogs, embracing a new creative direction and taking the time to experiment during lockdown. I spent hours researching the best yarns for my designs and have finally achieved a premium 100% lambswool product made in the UK.
WAG&WOOL has already flown from success to success - thanks to our beloved customers. So, keep an eye out for new designs and colours, bringing comfort and style to pet jumpers and plenty of wagging tails to dog walks near you.
