waytoplay

Family founded and run since 2014, we believe in creativity, imagination, care and connection. And it’s been a great road trip so far!

Waytoplay was born from a family passion for playing with toy cars in sun and sand. Father, inventor and designer Sybren created waytoplay for his son Joep, way back in 2003. That led down a road of evolution to the unbreakable weatherproof road for everyone to enjoy today.

Waytoplay is driven by people. Together with our high-tech partner and skilled specialists, we make our road segments. Looks simple? Trust us, it’s not. The segments are then printed and packaged in The Netherlands by a social enterprise. They provide sheltered employment, regular work for people with little access to work. This makes us happy and proud.

Waytoplay toys are distributed worldwide by dedicated distributors, driven sales agents, great (online) retailers, wonderful department stores, and famous brands like Porsche and Circuit Paul Ricard. Does your business qualify to be part of this too? Join our network and grow your business with Waytoplay toys!

The original flexible toy road from The Netherlands is practically indestructible and waterproof. Combine the roads and race tracks with our quirky but super strong wooden cars and brand-new roadblocks for endless adventures and hours of fun... guaranteed.

These premium-quality toys are designed for ages 3 to 12 and sold worldwide to more than half a million
young families and conscious buyers since the introduction in 2014.