AFTER is a French brand that reinvents the poncho with high quality fabrics, innovative designs and fun patterns that bring style and attitude to the poncho.
By producing ponchos with premium fabrics, the brand ensures the longevity of its products and generates less waste. The cotton is sourced from Turkey and Portugal, which limits its carbon footprint by reducing transport to factories, thereby reducing carbon emissions.
In its mission to raise environmental awareness, After supports associations that protect the ocean, such as Surf Rider Foundation and Save la Mermaid in Europe.