It all begins with an idea: making staple pieces that can be worn all through the day with no age limit in the most environmentally friendly way.
At Atiya we want to go back to the times where clothing was bought to last, was treasured and appreciated. Timeless pieces that are not only beautiful but also practical, so no matter if you're baking the classic lockdown banana bread or working from home, you're doing it comfortably and looking good.
In the hopes of being a part of the sustainable movement in fashion, Atiya was born.
Fashion is said to be the second largest pollution industry in the world. This is why here at Atiya HQ we’re working on a made-to-order basis. We only want to produce pieces that have already found a forever home. Because of this your order might take slightly longer than the usual retailer but you know it’s not costing the earth.
Sustainable fashion takes into account the entire chain of development, from fabric sourcing to where the finished garments end up at the end of their life. A complex process which doesn't have a simple definition.
Our Fabrics
Following our sustainable ethos, we have searched high and low for the best quality dead stock fabrics; giving these materials a new life and saving them from inevitably going to landfills. As good quality dead stock is limited, we ensure all our other fabrics are eco-sustainable.
Our Factory:
We are proud to design and manufacture our collections in London, with a factory who is leading the sustainable fashion movement in the UK and embraces the same approach as our brand. What makes our factory sustainable?
Paying the workers a higher wage than industry standard
Zero waste approach
Smeta certified
Only using biodegradable/recycling packaging
Using a carbon saving delivery service
They use local suppliers as much as possible
Energy saving servo motors on all equipment
Energy saving LED low energy lighting
Our Approach:
Complete sustainability is a long road, however we are proudly transparent in our journey towards this. We package all of our pieces carefully, in acid free tissue which then goes into a 100% recycled and recyclable bag.