Fusion of World’s Ancient Healing Superfoods x Barrier-Boosting Ingredients
REDEFINING SKINCARE
Beauty Cleanse is a next-gen, plant-based skincare brand rooted in tradition, offering revolutionary products that combine 5,000+ years of Ayurvedic superfood ingredients with modern science and technology. We are on a mission to become the first global South Asian brand crafted for all skin tones and genders, breaking industry stereotypes and redefining inclusivity in beauty.
Our vision is to revolutionise skincare by settting new standards for inclusivity, sustainability and efficacy. We aspire to be the leading brand that reconnects people with nature’s healing power for a healthy and glowing transformation.
Through innovative use of upcycled ingredients, we turn waste into wonder, championing a future where sustainable beauty is the new standard.
OUR MISSION
Amid urban chaos and 21st-century stress, our products bring a refreshing pause and reconnect you with nature!
Ditch the overload! We fuse ancient healing plants and superfoods with cutting-edge science to tackle 21st-century skin stress and restore your skin barrier. No more over-processed rituals—just upcycled, nutrient-rich superfoods, transformed into skincare treasures.
OUR INGREDIENTS
Ancient healing plants and superfoods have been revered for over 5,000 years for their potent antioxidants and multivitamins, now combined with clinically proven actives to enhance your skin barrier. We utilise upcycled ingredients sourced from ethical suppliers with traceable chains, ensuring our products are both effective for your skin and sustainable for the planet. With a commitment to circular beauty, we prioritise ingredients that nurture your skin without depleting virgin raw materials.
Our Story - Superfood Skincare Rooted in Tradition, Perfected by Science
From her roots in Pakistan, where she grew up immersed in South Asian herbal traditions, to navigating a fast-paced life in London, Saman Ali’s journey shaped the heart of Beauty Cleanse. Experiencing firsthand the effects of an overworked, stressed-out lifestyle on her skin, Saman combined the power of ancient, time-tested botanicals and superfoods with the latest scientific research to craft skincare that’s as inclusive as it is effective. Her mission? To challenge stereotypes and create a skincare solution that’s for everyone, honoring heritage while meeting the needs of today’s conscious consumer.
Initiatives We Support - 1% to the Felix
Did you know that for every product you purchase, 1% goes to a charity called ‘The Felix Project’ which aims to tackle food waste and food poverty? 1.5 million adults in London struggle to afford to eat every day, 400,000 children are at risk of missing the next meal. Meanwhile, our food industry generates almost 2 million tonnes of good, edible surplus food each year.
The Felix Project is a London-based food redistribution waste charity set up in 2016 to address both issues.
The dedicated team at The Felix Project collects fresh, nutritious food that cannot be sold and otherwise go to waste, and deliver this surplus food to charities and schools to provide them with healthy meals and help the most vulnerable in our society.
By supporting this charity, we ensure that less food goes to landfill, incineration and anaerobic digestion. Instead it will be helping them reach thousands of people currently living below the poverty line. Moreover, this perfectly aligns with our mission of minimising waste as much as possible.
**AWARDS & ACHIEVEMENTS TO DATE:
Shortlisted 'Best British Beauty Brand' by British Beauty Council 2019, 'Best British Beauty Brand' by Pure Beauty London 2020, Bronze Award 'Free from Skincare' 2020, 'Mama & Baby Awards' Highly Commended 2020, Highly Commended 'Beauty Shortlist Award 2021', Finalist at Pure Beauty GLOBAL Awards 2021.