BOS refers to the local South African saying, "GO BOS", meaning: to go wild but in a fun way.
We appreciate “positively wild” people and moments, subscribe wholeheartedly to the idea of surprise and delight and encourage all to find the unexpected, feel good fun.
BOS is also short for rooibos, the South African red tea with unique superfood powers.
Indigenous to the Cederberg Mountains in South Africa's Western Cape, Rooibos tea, our magic ingredient, is packed with antioxidants, electrolytes and minerals, rooibos helps to fight heart disease, diabetes and obesity.
Our hand harvested, organic rooibos is sustainably and ethically farmed to conserve the habitat and home of our magic ingredient for future generations.