Founded in Verona in 1965, Carrera Jeans has become a benchmark of Italian denim, evolving from an artisanal workshop into an international brand while maintaining a strong connection to its roots. Carrera strives to combine traditional craftsmanship with technological innovation, offering high-quality denim and casual wear that embodies comfort, durability, and Italian style. Another key pillar of the company is sustainability: the brand is committed to creating products that respect the environment through a responsible and ethical supply chain, both environmentally and socially.