Fashions pass, the Fred Perry polo shirt remains.
The Fred Perry polo shirt was created in 1952.
What inspired Fred Perry also inspired a whole generation of tennis players and several generations of rebels, musicians, filmmakers, before coming full circle with sports stars.
At the heart of this constantly renewed attraction, a sign, placed just above the heart of the tennis player, a laurel wreath.
The detail that makes the polo shirt recognizable from the back of a room, a dance floor or a football stadium.
The laurel wreath now belongs to all who wear it.
It is the uniform of non-conformists.