HACOY offers individual clothing that pursues a simple goal: people should feel comfortable - both with their choice of fashion and with themselves. The name HACOY, made up of the three words "Happiness, Comfort and Joy", stands for everything that makes a life worth living. Accelerated by the pandemic and the growing home office culture, HACOY began its journey with comfortable home office clothing. In the summer of 2022, the swim & sportswear collections were added.