Auvergne poster by Jules Chéret

Reproduction of the famous promotional poster for Auvergne, designed by the artist Jules Chéret for the PLM railway company. Do you know Jules Chéret? This French painter and poster artist is a name inseparable from the Belle Epoque. Famous first of all for his paintings of monumental decorations of various buildings such as the hall of the prefecture of Nice or the salon of the Hôtel de Ville of Paris, he exhibited his pastels and gouaches at the Universal Exhibition in 1889. But it is for his talents as a poster designer that Jules Chéret stands out. Thanks to his training as a lithographic printer, he creates cheerful posters with an unparalleled talent for choosing colors. Chéret and the "Chérettes" His posters are often decorated with smiling young girls with slim waists, the famous "Chérettes" who would prefigure the pin-ups of 20th century advertisements. On this poster offered by the Hello Clermont store, I show you a poster by Jules Chéret for the promotion of Auvergne, at the time of the first tourists who crisscrossed France by train or coach. A young Cherette accompanied by a little blonde girl adorns the center of the composition. Its large red umbrella catches our eye, and its range of bright colors irresistibly attracts us. However, the Parisian poster artist will not feature any Auvergne elements such as the Puy de Dôme or the landscapes of Auvergne!Format: 50x70 cm