What does Hip Pop do?
We are redefining the functional drinks landscape by craft brewing mindblowingly tasty and healthy gut lovin’ drinks
Where do we do it?
On a gorgeous farm on the border of Cheshire & Manchester in the UK.
Why do we do it?
It started due to co-founder, Kenny’s IBS issues and co-founder, Emma fermenting some tasty kombucha to fix it. It quickly turned into a passion after seeing the results and then exploring the massive opportunity to help others. 86% of people in the UK have suffered from gut health related problems
and…
20% of the UK population have IBS (Irritable Bowel Syndrome)
plus…
Up to 90% of people with IBS also experience depression or anxiety
How big is the market?
- The digestive health market is currently at $45bn and growing
- The functional foods market is $202bn and growing
- Gut healthy functional drinks are at the epicentre of these major trends
3 Growth areas dove-tailing with this growth
- Low/No Alcohol
- Organic & vegan
- Craft artisan brands
The problem with functional drinks…
- Most functional health drinks on the market are not gut-focussed
- Most gut-focussed drinks are either not craft/artisan, not organic or vegan and packed with sugar/sweeteners
Hip Pop ticks all the boxes - organic, absolutely no sweeteners, fortified with proven probiotic friendly bacteria* and it’s craft and premium
*Fortified with Bacillus coagulens